Common Denominator Across The Web: The Consumer

Infographic: The Most Valuable Digital Consumers

October 21, 2011

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web.  Nielsen and NM Incite, a Nielsen/McKinsey company, illustrate some findings that highlight digital consumer  behaviors and consumption patterns that can help brand advertisers understand  their most valuable customers and how they’re engaging across social, local and  mobile.

social for wire

local for wire

mobile for wire

View full graphic with footnotes.

For press inquiries or for more information on this article contact Nielsen

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