YouTube launches broad entertainment venture
By JAKE COYLE and RYAN NAKASHIMA – Associated PressNEW YORK (AP) —
YouTube is making a bold step into original programming in an entertainment venture with some 100 content creators, from Madonna to The Wall Street Journal.
The Google Inc.-owned video site said Friday that it’s launching more than 100 new video channels. The partners include an array of Hollywood production companies, celebrities and new media groups that will produce mainly niche-oriented videos.
YouTube is shelling out $100 million to producers, according to people familiar with the matter, who spoke on condition of anonymity. The money is an advance on advertising money the videos will bring in, and Google will recoup its portion first beforesplitting the proceeds.
Advances are as high as $5 million per channel, said another person familiar with the arrangement, also speaking on condition of anonymity.
Neither person was authorized to comment publicly on the matter.Google declined to offer financial details of the deals, but said the majority of revenue will go to partners.
Participants include Madonna, former NBA star Shaquille O’Neal, comedian Amy Poehler, actor Ashton Kutcher, “Office” star Rainn Wilson, spiritual doctor Deepak Chopra and “Modern Family” actress Sofia Vergara. Most are creating channels through their production companies. Madonna is a partner with the dance channel DanceOn, while O’Neal plans the Comedy Shaq Network.
Lionsgate is presenting a fitness channel, and other channels will be launched by news satire the Onion, professional wrestling’s WWE, online magazine
Slate and news service Thomson Reuters.The channels will roll out beginning this month, though most will premiere next year. YouTube says the channels will add 25 hours of new original content daily, with dozens of Web series debuting at scheduled times.
Ultimately, YouTube is aiming to create a new digital video platform that will rival television programming.
In a blog posting Friday night, YouTube said the channels are being developed “specifically for the digital age.” The video site compared the expanded video offerings to the advent of cable television.
YouTube has tried to build a more advertiser-friendly product of professional-quality video, as opposed to simply user-created videos.
Advertisers generally prefer to have their ads matched with known quantities.
YouTube has also previously tried to urge viewers to stay longer with TV-like services like the YouTube Leanback, which continuously plays a personalized selection of videos.
Google is also looking to add professionally produced content to its huge roster of user-generated videos, to give users of its Google TV platform something to watch.
Major Hollywood networks such as News Corp.’s Fox and The Walt Disney Co.’s ABC have blocked their content from being shown on Google TV because the sides have been unable to come to a licensing deal that the networks believes pays them fairly. Networks also don’t want to jeopardize their lucrative relationship with pay TV distributors like Comcast Corp. and DirecTV.Google is a platform that has been adopted by set-top box maker Logitech, which makes a device called a Logitech Revue that sells for $100.
___Nakashima reported from Los Angeles.
From The Associated Press
YouTube Confirms Plans To Take On Cable With ‘Channels’, Names Dozens Of Partners
by Jason Kincaid
YouTube’s ambitions to challenge cable television head-on are getting a big boost tonight: the world’s largest video site is announcing that it’s lined up a slew of new content partners who will be developing shows for the site, covering everything from sports to comedy to music. The news had been rumored for some time, including a report last week in the WSJ.
In a blog post announcing the news, YouTube says its goal with these channels is to “[give] you more reasons to keep coming back again and again”. The post references the so-called “defining channels” born out of cable, like MTV, ESPN, and CNN, and says that the next generation of these will emerge on YouTube.
These channels will start coming online next month (“continuing over the next year”, so some will take a while), and will be available anywhere YouTube is.
There are some big names on the list. But there are still a lot of questions: Will this content really rival the premium production values seen on cable? Will the shows be exclusive to YouTube? And how exactly is YouTube going to tweak the site’s user experience as it looks to shift users from funny cat videos toward these shows (which advertisers will be able to more effectively monetize)?
Here’s a list of content partners that are part of this announcement:
Electus Channel – Pop Culture (name TBD)
PMC PMC Entertainment News
Young Hollywood Young Hollywood Network
DanceOn DanceOn (Madonna)
Fine Brothers Films MyMusic
Everyday Health, Inc. Everyday Health TV
TakePart™ TakePart™ TV
Digital Broadcasting Group (DBG) Spaces
Uncommon Content Partners The Conversation Channel
Demand Media eHow Home
SB Nation SB Nation
Magical Elves and InStyle magazine Little Black Dress
Hearst Magazines Channel – Fashion & Beauty Channel (name TBD)
Emil Rensing International Channel – Auto (name TBD)
My Damn Channel My Damn Channel: Live
Uncommon Content Partners Taste & Access
Red Bull Media House North America Red Bull
Katalyst Thrash Lab (Ashton Kutcher)
Steve Spangler Science The Spangler Effect
New Nation Networks New Nation Networks
Smart Girls at the Party Smart Girls at the Party (Amy Poehler)
Bedrocket Media Ventures and Full Picture Productions Look TV
The Young Turks Town Square
BermanBraun & Rodale Inc. Vigor
Electus NuevOn – Latin Channel (Sofia Vergara)
Clevver Media ClevverStyle
ModernMom.com ModernMom Channel
Brady Haran DeepSkyVideos
The Wall Street Journal The Wall Street Journal
Pharrell Williams i am OTHER
SoulPancake Productions SoulPancake (Rainn Wilson)
Chopra Media/Generate The Chopra Well (Deepak Chopra)
Clevver Media ClevverNews
The Bowery Presents The Bowery Presents
Clevver Media ClevverTeVe
Seedwell American Hipster
Hearst Magazines Car and Driver Television
Alchemy Networks Alchemy Networks
CafeMom CafeMom Studios
Bedrocket Media Ventures Channel – Comedy (name TBD)
Demand Media LIVESTRONG
Bedrocket Media Ventures Channel – Action Sports (name TBD)
FremantleMedia Channel – Pets & Animal (name TBD)
Big Frame BAM
Electus Channel – Food (name TBD)
Soccer United Marketing & Bedrocket KickTV
Lionsgate Lionsgate Fitness Channel
East of Center Productions LLC YOMYOMF
EQAL u look haute!
Philip Defranco Sourcefed
Meredith Corporation and Meredith Video Studios Digs
Walter Latham Digital Walter Latham’s “Kings of Comedy”
Tony Hawk’s production company, 900 Films, Inc. RIDE Channel
JON M. CHU Channel – Dance (name TBD)
Vuguru & POW! Entertainment Stan Lee’s World of Heroes
FAWN by Michelle Phan Fawn
Source Interlink Media Motor Trend
The Nerdist Channel The Nerdist Channel
Comedy Shaq Network The Comedy Shaq Network (Shaquille O’Neal)
Demand Media eHow Pets & Animals
Brady Haran numberphile
Cooking Up a Story Food Farmer Earth
Bleacher Report Bleacher Report
TED Conferences TEDEducation
Intelligent Television Intelligent Channel
Pitchfork Pitchfork TV
EYEBOOGIE POP SPOT
Roadside Entertainment/BAC The NOC
Alli Sports Alli Sports
The Onion Onion Broadcasting Company
Smosh/Alloy Digital Smosh Animation (name TBD)
Knights of Good Productions Geek & Sundry
Mondo Media New Animators
BermanBraun & Rodale Inc. Taste
Varsity Pictures Awesomeness
Black Box TV Black Box TV (Anthony Zuicker, founder of CSI)
IGN Entertainment / Shine Group START
@radical.media Channel – Education (name TBD)
Frederator Networks Channel Frederator’s Cartoon Hangover
Thomson Reuters Reuters.com
Slate Slate News Channel
Maker Studios The Maker Music Network
Maker Studios The Moms’ View
Maker Studios Tutele
Iconic Life and Times (Jay-Z)
- Dialing For YouTube Dollars: Who’s In (paidcontent.org)
- More great content creators coming to YouTube (youtube-global.blogspot.com)
- It’s true: YouTube to take on cable with A-list celebs (gigaom.com)
- YouTube launches broad entertainment venture (seattlepi.com)
- YouTube to Launch 100 Celebrity Channels [REPORT] (mashable.com)
- Bedrocket Media, backed by ex-HuffPo chairman, raises $9M (xconomy.com)
- SeeSaw video website shut down (bbc.co.uk)
- YouTube Channels, Video Ad Trends Collide (marketingvox.com)
- YouTube making deals for original content (canada.com)
- Video channels expected to Hit YouTube soon (slashgear.com)
- YouTube to Launch 25 New Professionally-Created Content Channels? (techland.time.com)
- Hello, YouTube ‘Channel’ Partners. Here’s Some Friendly Advice (adage.com)
- YouTube Rumored to Launch ‘Channels’ Next Week [YouTube] (gizmodo.com)
- YouTube Close to Announcing Video “Channels” (allthingsd.com)
- Professional YouTube Channels of the Day (geeks.thedailywh.at)
- YouTube Launches Massive Programming Push (paidcontent.org)
- YouTube Set to Announce TV Initiative With 100 Niche Channels; WWE Included (klqwrestling.com)