Being Social While Watching TV

20 TV Shows With the Most Social Media Buzz This Week [CHART]

It’s no secret that Americans enjoy using social media while they watch TV. But which shows are accumulating the most social buzz this season?

We thought it time to break down the stats in a new weekly chart. The best part? These charts dish the dirt — that is, a scale of positive sentiment. For instance, this week’s most socially influential cable show, Project Runway, saw a 62% increase in network chatter. Dare we say it was due to designer Anya’s controversial win?

The data below is compliments of our friends at Trendrr,  who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV

Image courtesy of iStockphoto, narvikk

YouTube Coup- New Video Platform To Take On Traditional TV, Cable

YouTube launches broad entertainment venture


YouTube is making a bold step into original programming in an entertainment venture with some 100 content creators, from Madonna to The Wall Street Journal.

Image representing Google as depicted in Crunc...

The Google Inc.-owned video site said Friday that it’s launching more than 100 new video channels. The partners include an array of Hollywood production companies, celebrities and new media groups that will produce mainly niche-oriented videos.

YouTube is shelling out $100 million to producers, according to people familiar with the matter, who spoke on condition of anonymity. The money is an advance on advertising money the videos will bring in, and Google will recoup its portion first beforesplitting the proceeds.

Advances are as high as $5 million per channel, said another person familiar with the arrangement, also speaking on condition of anonymity.

Neither person was authorized to comment publicly on the matter.Google declined to offer financial details of the deals, but said the majority of revenue will go to partners.

Los Angeles Lakers Shaquille O'Neal 12/20/1999

Participants include Madonna, former NBA star Shaquille O’Neal, comedian Amy Poehler, actor Ashton Kutcher, “Office” star Rainn Wilson, spiritual doctor Deepak Chopra and “Modern Family” actress Sofia Vergara. Most are creating channels through their production companies. Madonna is a partner with the dance channel DanceOn, while O’Neal plans the Comedy Shaq Network.

Lionsgate is presenting a fitness channel, and other channels will be launched by news satire the Onion, professional wrestling’s WWE, online magazine

Slate and news service Thomson Reuters.The channels will roll out beginning this month, though most will premiere next year. YouTube says the channels will add 25 hours of new original content daily, with dozens of Web series debuting at scheduled times.

Ultimately, YouTube is aiming to create a new digital video platform that will rival television programming.

In a blog posting Friday night, YouTube said the channels are being developed “specifically for the digital age.” The video site compared the expanded video offerings to the advent of cable television.

Image representing YouTube as depicted in Crun...
Image via CrunchBase

YouTube has tried to build a more advertiser-friendly product of professional-quality video, as opposed to simply user-created videos.

Advertisers generally prefer to have their ads matched with known quantities.

YouTube has also previously tried to urge viewers to stay longer with TV-like services like the YouTube Leanback, which continuously plays a personalized selection of videos.

Google is also looking to add professionally produced content to its huge roster of user-generated videos, to give users of its Google TV platform something to watch.

Image representing The Walt Disney Company as ...
Image via CrunchBase

Major Hollywood networks such as News Corp.’s Fox and The Walt Disney Co.’s ABC have blocked their content from being shown on Google TV because the sides have been unable to come to a licensing deal that the networks believes pays them fairly. Networks also don’t want to jeopardize their lucrative relationship with pay TV distributors like Comcast Corp. and DirecTV.Google is a platform that has been adopted by set-top box maker Logitech, which makes a device called a Logitech Revue that sells for $100.

___Nakashima reported from Los Angeles.

From The Associated Press


YouTube Confirms Plans To Take On Cable With ‘Channels’, Names Dozens Of Partners

by Jason Kincaid

YouTube’s ambitions to challenge cable television head-on are getting a big boost tonight: the world’s largest video site is announcing that it’s lined up a slew of new content partners who will be developing shows for the site, covering everything from sports to comedy to music. The news had been rumored for some time, including a report last week in the WSJ.

In a blog post announcing the news, YouTube says its goal with these channels is to “[give] you more reasons to keep coming back again and again”. The post references the so-called “defining channels” born out of cable, like MTV, ESPN, and CNN, and says that the next generation of these will emerge on YouTube.

These channels will start coming online next month (“continuing over the next year”, so some will take a while), and will be available anywhere YouTube is.

There are some big names on the list. But there are still a lot of questions: Will this content really rival the premium production values seen on cable? Will the shows be exclusive to YouTube? And how exactly is YouTube going to tweak the site’s user experience as it looks to shift users from funny cat videos toward these shows (which advertisers will be able to more effectively monetize)?

Here’s a list of content partners that are part of this announcement:

Electus Channel – Pop Culture (name TBD)
PMC PMC Entertainment News
Young Hollywood Young Hollywood Network
DanceOn DanceOn (Madonna)
Fine Brothers Films MyMusic
Everyday Health, Inc. Everyday Health TV
TakePart™ TakePart™ TV
Digital Broadcasting Group (DBG) Spaces
Uncommon Content Partners The Conversation Channel
Demand Media eHow Home
SB Nation SB Nation
Magical Elves and InStyle magazine Little Black Dress
Hearst Magazines Channel – Fashion & Beauty Channel (name TBD)
Emil Rensing International Channel – Auto (name TBD)
My Damn Channel My Damn Channel: Live
Uncommon Content Partners Taste & Access
Red Bull Media House North America Red Bull
Machinima Machinima
Katalyst Thrash Lab (Ashton Kutcher)
Steve Spangler Science The Spangler Effect
New Nation Networks New Nation Networks
Smart Girls at the Party Smart Girls at the Party (Amy Poehler)
Bedrocket Media Ventures and Full Picture Productions Look TV
BermanBraun theLOGE
The Young Turks Town Square
BermanBraun & Rodale Inc. Vigor
Electus NuevOn – Latin Channel (Sofia Vergara)
Clevver Media ClevverStyle ModernMom Channel
Brady Haran DeepSkyVideos
IconicTV 123UnoDosTres
The Wall Street Journal The Wall Street Journal
Pharrell Williams i am OTHER
SoulPancake Productions SoulPancake (Rainn Wilson)
Chopra Media/Generate The Chopra Well (Deepak Chopra)
Clevver Media ClevverNews
The Bowery Presents The Bowery Presents
Clevver Media ClevverTeVe
Seedwell American Hipster
Hearst Magazines Car and Driver Television
Alchemy Networks Alchemy Networks
CafeMom CafeMom Studios
Bedrocket Media Ventures Channel – Comedy (name TBD)
Bedrocket Media Ventures Channel – Action Sports (name TBD)
FremantleMedia Channel – Pets & Animal (name TBD)
Big Frame BAM
IconicTV myISH
Electus Channel – Food (name TBD)
Soccer United Marketing & Bedrocket KickTV
Lionsgate Lionsgate Fitness Channel
East of Center Productions LLC YOMYOMF
EQAL u look haute!
Philip Defranco Sourcefed
Meredith Corporation and Meredith Video Studios Digs
Vlogbrothers CrashCourse
Walter Latham Digital Walter Latham’s “Kings of Comedy”
Tony Hawk’s production company, 900 Films, Inc. RIDE Channel
JON M. CHU Channel – Dance (name TBD)
Vuguru & POW! Entertainment Stan Lee’s World of Heroes
FAWN by Michelle Phan Fawn
DECA KinCommunity
Source Interlink Media Motor Trend
The Nerdist Channel The Nerdist Channel
Comedy Shaq Network The Comedy Shaq Network (Shaquille O’Neal)
Demand Media eHow Pets & Animals
Brady Haran numberphile
Cooking Up a Story Food Farmer Earth
Bleacher Report Bleacher Report
TED Conferences TEDEducation
Intelligent Television Intelligent Channel
Pitchfork Pitchfork TV
Vlogbrothers SciShow
Roadside Entertainment/BAC The NOC
Alli Sports Alli Sports
The Onion Onion Broadcasting Company
Smosh/Alloy Digital Smosh Animation (name TBD)
VICE Noisey
Knights of Good Productions Geek & Sundry
Mondo Media New Animators
BermanBraun & Rodale Inc. Taste
Varsity Pictures Awesomeness
Black Box TV Black Box TV (Anthony Zuicker, founder of CSI)
IGN Entertainment / Shine Group START Channel – Education (name TBD)
Frederator Networks Channel Frederator’s Cartoon Hangover
monotransistor werevertumorro
Thomson Reuters
Slate Slate News Channel
Maker Studios The Maker Music Network
Maker Studios The Moms’ View
Maker Studios Tutele
Noisey VICE
Iconic Life and Times (Jay-Z)

From TechCrunch


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Breathe deeply, your breasts magically increase in size

Weird Wonders of the Past: 7 Crazy Concepts From History

Kooky inventions and useless gadgets are not a modern phenomenon. Long before there were blankets with arms, Slap Chops and electric flyswatters, there were four-person sewing machine bikes, umbrella cigarette holders and scooter-mounted cannons. These weird contraptions cover more than 25 years – from 1931 to 1957 – and display the kind of ingenuity that keep inventors inspired.

This umbrella-equipped cigarette holder from 1931 was reportedly inspired by a British clown. Rather than using the tried-and-true hand-cupping method, smokers in the 30s could look just like a clown by using this truly weird contraption to keep the rain off of their lit cigarettes.

It’s little wonder that this invention never caught on, though if it had we might not be facing the obesity epidemic sweeping the developed world today. This seat, installed at a soda fountain counter, was meant to help customers watch their figures by giving weight readouts for waiting patrons. Perhaps someone realized that this was terrible for business and that’s why the invention has not seen the light of day since its 1938 conception.

This totally weird bike from 1939, aptly dubbed the Goofybike by its inventor, involved the whole family in some sort of weird bonding activity that involved Dad and Brother pedaling while Mom worked on her sewing machine and Sister simply sat there enjoying the ride. Poor Mom never got a break, even when it was time for family recreation.

In 1940, smokers who were sick of loaning out cigarettes could keep track of how many smokes they were using themselves and how many were being “bummed” by friends. Two separate buttons opened the case: one for when the owner was grabbing a smoke, and another for when a friend asked for one. It was presumably up to the owner to decide what to do with that information once he determined how many of his cigarettes were being given away.

This 1941 beauty treatment was purported to improve a lady’s complexion through the use of a vacuum – which seems dangerous, given that it completely encases her head in plastic. The picture above looks quite sinister, with the woman in the mask furrowing her brow and grasping the air hose worriedly and the other woman smiling menacingly while holding the plastic bag on the poor lady’s head. But the accompanying copy assures readers that this is a “glamorous” beauty treatment, not torture.

Women have done some extremely odd things over the years in the name of increasing their bust size. This balloon device is one of the less dangerous, but the idea behind it is certainly odder than most. The product was supposed to “develop the form” while measuring and increasing lung capacity with a shut-off valve (that little tape measure looped around the balloon). Just breathe deeply, and before you know it your breasts will magically increase in size.

It seems like some scooter riders already have attitude problems, based on their tendency to zip dangerously through traffic, so the last thing you would want to do is give them weapons on their Vespas. This scooter cannon from 1957 featured a gun on top with six ammo shells carried on the sides, making it even more dangerous than the usual.

From Gajitz

Just in time to outrage the Occupy Wall Street crowd

Ferrari FF stars in Neiman Marcus Christmas Book

By Fred Meier, USA TODAY

Just in time to outrage the Occupy Wall Street crowd, Neiman Marcus has rolled out its annual Christmas catalog of extravagant gifts, and there on page 170 is what Drive On wants: custom 2012 Ferrari FF sedans — and they are not even the most expensive gift in the book.

The special-edition Ferrari FF (only 10 to be made) being sold by Neiman Marcus is among the extravagant gifts featured in its annual Christmas catalog.
For the limited run of 10, they started with the basic FF — 651 hp. V-12,
7-speed dual-clutch automatic, Ferrari’s all-wheel drive system, nifty
configurable interior with seating for four or room to carry your bike. Neiman’s then added a unique gray paint job — the color is “Grigio Caldo.”

The interior features, of course, a numbered plaque to impress your
passengers and buttery semi-aniline leather — an upscale leather tinted only with aniline dyes and then sealed for protection.

See how Neiman Marcus prepares to reveal the 2011 Fantasy Gifts, from the 85th annual Christmas Book, to the world. We held a press conference with the vendor partners at the Dallas Contemporary.

The car comes with a set of custom, fitted luggage in the same leather, with FF and Neiman’s badges. That’s the luggage next to the car in the catalog photo above — the dog’s not included. But also part of the package: Enrollment in the 2012 Ferrari Winter Driving Experience in Aspen, Colo., where you can hang out with the other swells.

All this can be yours for a mere $395,000, plus taxes (which Occupy Wall St. would tell you aren’t nearly high enough). Ordering opens Oct. 27th at noon.

And check out the catalog video, which has some nice views of the car and luggage, some of the other gifts, some lovely models and the second-best gift in the book (at least for Drive On readers): a custom 27-foot Hacker-Craft polished mahogany speedboat with a 425 hp., 8.2-liter Mercury Marine engine. The waterline is done in 23-carat, hand-painted gold leaf, as will be whatever name you want to give it. A steal at just $250,000.

Inside a Neiman Marcus Store in San Francisco, CA

Image via Wikipedia

(And the two most expensive gifts in the book: A pair of his-and-hers
decorative dancing water fountains for a cool million bucks.)

Common Denominator Across The Web: The Consumer

Infographic: The Most Valuable Digital Consumers

October 21, 2011

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web.  Nielsen and NM Incite, a Nielsen/McKinsey company, illustrate some findings that highlight digital consumer  behaviors and consumption patterns that can help brand advertisers understand  their most valuable customers and how they’re engaging across social, local and  mobile.

social for wire

local for wire

mobile for wire

View full graphic with footnotes.

For press inquiries or for more information on this article contact Nielsen

Related Posts

A farmer’s tale of redemption

“Back to the Start” (Chipotle)             

Willie Nelson and Chipotle?
Willie Nelson performing at Cardiff, UK
Image via Wikipedia

Hey, why not? The country legend takes on Coldplay’s The Scientist as a farmer’s tale of redemption. It’s rendered with stop-motion animation.

Gone To The Dogs

New Purina Pet Food Commercial Aims Directly at Dogs

By Chad Brooks |

If the way to a man’s heart is through his stomach, the way to a dog’s is through its ears. That’s what Nestlé Purina is banking on with its new advertising campaign, which contains high-pitched noises that only dogs can hear.

The pet food maker has released the first-ever television commercial made especially for dogs. The commercial, which looks and sounds
like any other TV spot to humans, features different sounds — from a squeak similar to that of dog toys and a high-frequency tone like a dog whistle to a soft, high-pitched ping – that are likely to be picked up by canines within earshot.

Image via Wikipedia

Georg Sanders, a nutrition expert and consumer consultant at Nestlé Purina PetCare in Germany, said a dog’s hearing is twice as sharp as a human’s, allowing them to be aware of various frequencies and better differentiate between sounds. While humans can generally hear noises between 64 and 23,000 Hertz (Hz), dogs can hear sounds ranging from 67 to 45,000 Hz, according to research from Louisiana State University.

But, just because the dog can hear the commercial, it doesn’t mean that it will make a positive impression on the animal, according to Sanders.

“The reaction of dogs to the sounds in the commercial depends on how the dog and owner play together, and the dog’s individual experience,”
Sanders said in a prepared release. “Dogs who often play with a squeaky duck as they are running around with their owner will certainly react most strongly to this sound.”

Created for the Nestlé Purina dog food brand Beneful, the 23- second commercial was first broadcast on German TV channels, national Internet
sites and the Beneful website.

It follows the Nestlé Purina “Stop-Sniffing” campaign, where dogs were able to sniff the scent of Beneful dog food from special posters on advertising boards in German towns and cities while out for a walk with their owners.

Nestlé Purina has not said when the commercials will begin airing in the U.S.

Do you know a “funny” business we should write about? Tweet @jeanettebnd. This story was provided by BusinessNewsDaily, a sister site to LiveScience.

Heiny Ad- “The Date”

This Heineken ad gets a Bloggo Award for surrealistic artistic creative merit. Very artsy smartsy. Great lighting and imagery. Is the singer wailing for Don Ho ha ha?

This Commercial for Heineken was created by Wieden+Kennedy Amsterdam and directed by Frederik Bond (Sonny). More info on